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LCW: B2B Account Dashboard & Site Design

Project type

UX/UI

Date

2021

I led the full redesign of a B2B e-commerce and account management platform for an agricultural supply company, building the UX from the ground up. As the sole designer, I created responsive, medium-fidelity prototypes for complex user flows including product browsing, filtering, account creation, and a modular dashboard system. This project showcases my ability to design scalable SaaS-style interfaces with Figma that support commercial workflows across desktop and mobile.

Product Detail Page: Mobile

Mobile-first layout for a product page with variant selectors, case quantities, and detailed expandable content.
Designed to ensure information is accessible without overwhelming smaller screens—ideal for field users or mobile-first workflows.

Product Detail Page: Desktop (B2B E-commerce Platform)

Redesigned a scalable product detail page for a B2B cultivation supplyh site. Built in Figma with clear hierarchy, dynamic variant selection, and expandable spec modules. Optimized for commercial buyers and responsive across breakpoints.

About Page System: Modular Content Sections

Structured a modular content system to support company storytelling, values, and brand timeline.
Focused on scannable content blocks, collapsible sections, and responsive flow—demonstrating my ability to design for both utility and marketing intent.

About Page: Mobile

Designed a responsive version of the About page using modular cards for values, timeline, and brand highlights.
Optimized for readability and mobile scannability while maintaining system consistency across all touchpoints.

Contact Page: Responsive Forms

Designed a multi-step contact form layout with mobile-first considerations.
Included business hour info, direct messaging, and social/contact integration. It represents an example of user-centered flow and clear interaction prioritization.

Modular Account Dashboard: B2B UX System

Designed a fully modular account dashboard experience for a B2B agricultural supply platform, built to support scalable SaaS-style user interactions.
I created a comprehensive dashboard system from scratch, including user profile management, order history and details, editable billing and shipping information, saved items, and credit card/bank payment management. Each module was structured with reusability and clarity in mind, supporting both small retailers and large commercial accounts. Inspired by SaaS and EMR dashboards, this system balances dense data with an intuitive layout, enabling frictionless self-service across devices.

Create Account: Desktop + Mobile

Full account registration UX including all required fields, value props, and CTA modules.
Designed to reduce friction, clearly present benefits, and support both mobile and desktop onboarding—aligned with scalable EMR or SaaS signup flows.

Figma Navigation System: Shop & Filter Architecture

Designed, wired and prototyped a responsive navigation and filter system from scratch.
Includes dropdowns, flyouts, and tap-based filters across growing method, brand, and category, demonstrating information architecture and flow logic.

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LCW: B2B Account Dashboard & Site Design

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