Branding & Identity

This collection showcases my work developing cohesive visual identities that blend strategy with creative execution. From logo design and color systems to packaging templates and branded content, I’ve helped shape the look and feel of multiple product lines and sub-brands under the PetWise umbrella.

Projects in this section reflect my ability to evolve brand visuals to resonate with modern consumers, whether that entails refining a logo, building a full design system, or creating companion marks to expand a brand family. I also conduct trend and competitive research to ensure every design decision is grounded in both aesthetics and relevance.