Packaging Design

This collection features my structural and visual packaging work for PetWise, where I designed dielines and layouts for a wide range of pet products sold in major retailers like Target and Petco. I was tasked with developing custom dielines for unusually shaped toys—creating packaging that felt bold, playful, and eye-catching on the shelf while accommodating complex product forms.

I also handled artwork layout for backer cards, hang tags, and boxes across multiple brands, ensuring alignment with brand guidelines, print specs, and retail standards. From initial sketches to physical mock-ups and production-ready files, my process combined creativity with precision to deliver packaging that stood out and held up.

This section highlights my hands-on approach—from dieline innovation to on-brand visual execution.