UX/UI & Product Design

This collection highlights my work creating thoughtful, user-centered digital experiences across multiple PetWise brands. From wireframes to final designs, I developed mobile-first layouts, navigation systems, email campaigns, and modal interfaces that prioritized usability, brand consistency, and visual clarity.

Projects include a cross-brand super navigation system that unified five distinct D2C sites, homepage hero designs tailored for desktop and mobile, a high-performing email campaign, and a lightbox popup designed to drive newsletter signups. I also conducted competitive research and trend analysis to inform the visual direction of a major FurHaven rebrand—ensuring every interface choice was backed by strategy.

My approach blends visual design and UX strategy to create digital touchpoints that are clean, intuitive, and conversion-focused.